This course is for any graduate fresher, web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimization.

This course is very good for non IT (any Graduate and having basic knowledge over internet and English understanding) and IT fresher (who like make his/her future in non programming fields in IT sectors).

Introduction:

• What is SEO (Search Engine Optimization)?
• What is SEM (Search Engine Marketing)?
• Search engine (Google, Yahoo, Bing, Alta Vista)
• How search engine spider works.
• Understanding Google Page Rank

Research:

• Keywords research
• Brainstorming
• Keyword search volume
• Analyse competition
• What keywords to target
• Importance of keywords on pages
• Competitor keywords research

Planning:

• Creating a SEO campaign
• Steps required
• Measuring the results

Search Engine Optimization Tools:

• Google Analytics
• Google Webmaster tools

Search Engine Optimization Problems:

• Dynamic & database-driven sites
• Flash, Images, Frames, iframes, JavaScript, & AJAX

On-site Search Engine Optimization:

• What is on-site SEO?
• Title tags
• Meta keywords
• Meta description
• Other meta tags
• HTML tags and their importance
• Page contents
• Image Alt tags
• Image file names
• Internal links
• Anchor text
• Sitemaps
• Domain names
• URLs
• Copy-writing for web
• Google guidelines
• Site navigation
• XML sitemap
• HTML sitemap
• Search Robots and Robots.txt

Off-site Search Engine Optimization:

• Getting listed
• Link building
• External anchor text
• Effect of link popularity on Google PR
• Link building techniques
• Google Base and product search
• Getting listed on Maps
• Google Places
• Yahoo Local
• What are web directories?
• Best techniques to get listed on directories
• Search engine submission
• Importance of blogs
• Social media site
• News site
• Networking sites
• Conversion rate
• Social Media Strategies

Case Study:

• Take a website and implement all techniques from the SEO course to see the results.
• Live project Work with Developer

Expert Guidelines:

• Discussion with Experts
• Interview tips
• Problem re solution with experts
• Shared your minimum 5 failed Interview experience with team and experts
• Placement process start.
• Experience Certificates

Course Information

Course Instructor

hnbinfo Author